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Global Distribution at the Forefront of Innovation

Blog
September 26, 2024

The International Broadcasting Convention (IBC) 2024 in Amsterdam was an exciting showcase of the latest technologies, partnerships, and solutions. Our booth was a centre of attention, packed with innovative products and meaningful conversations highlighting our continued leadership in the media technology industry. 

Seagate: MACH.2 Drives Delivering Innovation 

Seagate’s MACH.2 drives, made a great impact at IBC. Integrated into SymplySPARK XT and Aura solutions, these drives bring unparalleled efficiency to the table, with dual-actuator technology and enhanced file management that easily handles the most demanding media projects. 

What is SymplySPARK XT? SPARK XT is a RAID solution that consistently earns praise from industry experts and users. Its smooth integration of storage, data management, and collaborative tools allows media professionals to work with efficiency and precision, regardless of project size or complexity. Equipped with Seagate's groundbreaking MACH.2 multi-actuator hard drives, it achieves impressive real-world read speeds of up to 2,500MB/s and write speeds of up to 2,000MB/s. Click here for more information.

Symply: Streamlining Media Storage Solutions 

At IBC 2024, Symply continued to lead the way with their comprehensive storage solutions, tailor-made for today’s content creators and media professionals. 

Their Symply Libraries stood out as the premier choice for scalable, LTO-based tape storage, offering connectivity options that include Thunderbolt, Ethernet, SAS and Fibre-channel. These modular systems meet the ever-growing demands of media production workflows, providing reliable and expandable storage solutions. Discover more here

Alongside the libraries, the SymplySPARK 4-bay RAID system once again wowed the crowd with its efficiency and portability. This compact solution is a favourite for on-location shoots and small studios, delivering high-speed data transfer and robust performance, ensuring that media projects remain smooth and efficient.

Xencelabs: Precision Meets Performance 

Xencelabs drew a lot of attention with their latest release—the Pen Display 16. This versatile and highly precise tool is perfect for digital artists, designers, and media professionals. With its superior colour accuracy and responsiveness, the Pen Display 16 provides a highly immersive experience, enabling professionals to bring their creative visions to life with precision and ease. It’s a must-have for anyone in the creative field looking to push boundaries in design and post-production. If you're still unfamiliar with Xencelabs, you can learn more on their website.

Amove: The Cloud Storage Game-Changer 

Also making waves at IBC 2024 was Amove, a new player offering a centralised solution for managing cloud storage. Their platform allows users to manage and share cloud storage as seamlessly as a local drive, while facilitating effortless migration between different cloud providers. This solution offers a powerful alternative to LucidLink—but at five times the cost savings—without any compromise on performance. Amove is the perfect fit for companies looking to optimise cloud workflows without breaking the bank. 

Angelbird: The Release of the new AV PRO CFexpress A SE Type A Cards 

Angelbird were showing their freshly expanded portfolio that included their new AV PRO CFexpress A SE memory cards, designed for high-data rate video recording, stills, and burst photography in up to 8K RAW. Its ultra-fast buffer clearance ensures a seamless experience in high-speed burst modes, eliminating missed shots due to lag. Compared to SD cards, the CFexpress A SE supports a resolution upgrade from 4K to 8K RAW, enabling efficient data flows and unlocking new production capabilities. 

The Global Beach Party 2024

But IBC 2024 wasn’t just about innovation—it was also about community. This year’s Global Beach Party was a smashing success, set against a stunning waterside backdrop. Attendees enjoyed a night of delicious food, drinks, and conversations that flowed effortlessly from the show floor to the sand. 

We extend a special thank you to our main sponsor Wasabi, and to RedShark, Xencelabs, Amove, IBM, ATTO, and Shape, whose support made this night one to remember. Our media sponsor, RedShark, captured all the fun, and you can relive the moments here

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